Red Bull: Stratos commercial

purpose: To show that are also a sports streaming network, also to get people to get subscriptions.
characters: Tom Brady one of the best quarterbacks of all time
audience: It was a superbowl commercial so football fans
They use his announcement to grab peoples attention
We think its effective because they targeted the perfect audience, they used relevance, they showed they are different from other streaming services.
Internal: Suspenseful music, black and white video, location in football field.
Caused a lot of news because everyone is curious.